Love exactly who you are, celebrate your differences as strengths, and let others do the same. We want our kids to use their powerful voices to create new solutions for our spinning world. To tell their own stories, and celebrate the unique gifts of others to create a world they want to live in.
building a kindness brand
After 30 years of Creative Direction, Brand Design and Experiential Marketing, I’m taking everything I’ve learned and going back to the beginning.
We are all born with pure love in our heart and a true understanding of our perfection and interconnectedness with everyone else. I call that pure love and connection our sugarlump. Over time we begin to doubt our true selves, and our sugarlump gets lost. Our internal compass gets off course because of outside forces and it takes a long time to get it back on track, if we ever do.
Over the years I have worked with amazing brands like Nike Target and Coca-Cola, and for incredible companies like Wieden+Kennedy and Gallagher Designs.* I am beyond grateful for what I have learned and the people I have worked with. But my sugarlump keeps talking to me.
Our world is spinning. Parents feel hopeless, kids are crying out for change, childhoods are getting shorter and we have forgotten how we are all connected. We have lost sight of innocence and what it means to be a kid. But what if innocence is the solution?
Sugarlump is a movement where kids and families connect with others through kindness. Kids are loving and kind, compassionate & all-knowing right from the beginning. Mixed with their growing confidence and strong voices as they honor themselves and each other, they are the most powerful force we have. Let’s help them build a better future than we can imagine, and let their innocent sugarlumps enlighten us all.
XOXO Erin
